Technology
Mar. 21, 2024
From ByteDance to Wall Street: Turning likes into equity
ByteDance, the owner of TikTok, has to decide whether to sell the company, risk a government ban, or go public in the face of security concerns and regulatory pressures.
TikTok is more than just an app; it is a cultural phenomenon that transcends borders and brings joy, laughter, and dance moves to people all over the world. As a business professor, I often discuss the digital revolution that this app has brought about with my students. Today, let’s discuss the strategic crossroads faced by ByteDance, TikTok’s parent company: selling the company, risking a government-imposed ban, or going public.
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